The blind factory

December newsletter

2009-12-13T14:54:00.000-08:00

The december newsletter didnt have any hard sell or special offers. This was just an opportunity to say a big thank you and merry christmas to all our customers.

We should have some exciting things happening in the new year but for now lets all wind down and enjoy the holidays.

but before I go and have another glass of mulled wine, I would also like to point you all to our new EBook Roman Blinds brochure - already very popular after only been around a couple of months (8000 views to date).

We do our best

2009-12-13T14:51:00.000-08:00

I know the blog is here to shout about our products but a big thank you must be made to our web team who work tirelessly and usually without thanks, or so they would tell us. After only a few months weve managed to make quite a big impact on the online world and our website ranks rather higher than it would without their efforts. so thanks.

November Sparklers Email

2009-11-05T15:12:00.000-08:00

This months email reminds our customers that we are good value for money, offer high quality products and introduces the new Roman Blind controls options.

Our Roman blinds now come with the option of Sidewinder controls or Cord Lock controls. The Sidewinder controls are the same as found on our roller blinds, a chain is pulled to open and close the blind. We've included a page to explain more about our Roman blind controls here.

Our first email

2009-09-07T11:06:00.000-07:00

Our very first email campaign was sent out into the world at the start of August and we couldn't be happier with the results. The cushions are an overwhelming success. We even have a few customer testimonials to post on the site.

Our next mailer will be flying off the designers desktop soon.
If you want to be included in the next email - add your details here:

Cushions

2009-08-05T03:46:00.000-07:00

At long last we've just added an exciting range of cushions to our product list. For weeks now customers have asked us when 'will we be able to buy cushions?' so bowing to public demand and ever eager to please, here they are. Matching your accessories such as cushions and blinds will make a big difference to your living space.

Our cushions are manufactured using the same material as our Roman blinds and are of a very high quality.

Our cushions are 18 inch square with rounded corners and a metal zip. Cushions come without filling, filling can be ordered, please enquire.

Measuring

2009-07-20T08:43:00.000-07:00

We've added an exciting new product to the Blind Factory that might just change everything. We've added the option to buy a 3 Metre Steel Tape Measure to the basket. After you've added all the Free samples you need, you might need a tape measure to work out how much your blinds will be. see what you think

Web Marketing

2009-07-02T15:05:00.000-07:00

Its ok having the best webshop on the web, but if you dont let people know your there then theres not much point. Here is a list of sites where our links can be found:

Choosing your Roller Blinds

2009-06-07T13:58:00.000-07:00

As with any type of blind, take your time to select the colour, pattern and texture of your roller blinds, where possible order a sample swatch so you can compare the colours with the items already in your room, the décor, the furniture and rugs and curtains. Also think about whether you need to buy a black-out blind or not. Once this has been decided you might think about adding a Scallop with a Pole and a Finial.

What is a Scallop you ask?

A Scallop is the term we use for the shaped bottom of a roller blind. There are several popular patterns from the lazy curve of the 'Classic' style scallop to the stylish 'Colonial', the Coronet is a regular zig- zag shape and the Castille is a regular castellated square cut out shape. The Crest style uses the full width of the blind and creates a lazy curve from each end that meet in the middle. Some Scallop styles also require poles to allow them to function as a blind these would be the Arch which has an arc cut from the centre and a quarter arc cut from each side to show the pole and finials, the Castille, Colonnade and Temple are all designed to show more of the pole and finials. Other Scallops include the square holes and the round holes, although not technically Scallops as the end product isn't a shaped bottom but shaped holes punched from the bottom of the material they never the less appear in the scallop selection. They really do add a touch of personality to a blind, some Scallops can also be finished with a stitched tape to add an extra touch of style.

What are Poles & Finials?

They sound slightly east-European but Poles and Finials are actually related to Roller blinds, more specifically the scallop bottom to the rollers. Poles are made from either wood or polished metal and come in a variety of styles, walnut, beech, white, brass, chrome, stainless and black are the common choices. During the process of buying a Roller blind you can choose to have a fancy shape to the bottom of the blind, and some of these fancy shapes require a pole. End caps can then be selected to go on each end of the pole - and these are called Finials.

Finials range from simple ball shapes to carved acorns, twisted metal filigrees, cones, cylinders, wedges and even shaped crystal. You should think carefully about which pole and finial you choose as they can change the look of your window dramatically. Also think about how the blind sits within your window, will the blind be inside the window frame so the pole and finial rests on the windowsill or should the blind be placed outside the window frame to the pole and finial rest on the wall?

They really make a big difference to your blind and you know what the best bit is? Ill tell you - they are usually included in the price of the scallop bottom. Even the expensive looking Crystal ones. So next time you buy a roller blind - why not add a pole finial and scallop.

Martyn Brook writes the text and articles for the blind factory website.

http://www.TheBlindFactory.co.uk

The grand launch

2009-06-05T09:15:00.000-07:00

Finally after months in development the website is now live. After exhaustive research, testing, amending, re-testing and lots of late nights we have gone live at long last. We hope you will find the site easy to use, I think we have the formula right.

So what is the site about? We offer a wide range of window and conservatory roof blinds, from pleated to roller, roman, venetian and vertical, all in a vast choice of styles and colours. All custom made and all delivered free to your door.

We have over 15 years experience in the industry and would like to think that we have gained the local reputation of offering high quality blinds at realistic prices, and now we think its the right time to go national with our products. Our existing customers will agree we offer unbeatable price and quality. There that's the cheesy bit over with, lets not linger too much on the big sell.

The shop has been developed from the ground up and we have tried to design a very practical system to allow users to browse the blinds in an intuative manner. We've opted for the google checkout system for now but will be adding further payment options before long.

So if you have stumbled accross this post I hope to see you at www.theblindfactory.co.uk - let us know what you think.

Regards
Mart